Popular entities should be formatted as they are branded in the region of the target language.

• America's Got Talent → translate as the TV show and not the phrase itself.

Translate business names / Apple product names as-is with proper capitalization.

• Facebook / facebook → Facebook

• ebay / eBay → eBay

App names / podcasts / song titles / other media: Keep well-known brand names in the most common language if there is no accepted translation.

• Skype → Skype

If there is not a culturally relevant movie title / podcast title translation, keep the original source text. Song lyrics/titles: If there is an adaptation that is more familiar to the target locale translate it.

• twinkle, twinkle, little star → 반짝 반짝 작은 별 (as goes the Korean song)